It's The Ads, Stupid

Last week, in a post called "What Is Good Creative And How Do I Get It" we saidCreativity is what happens after the strategy is done. Creativity is the process that transforms a strategy into a terrific ad. A great example is the Dos Equis campaign, "The Most Interesting Man In The World." According to Ad Age, for the first half of this year, Dos Equis sales grew 17%, while the category (