Championship Brand Tinkering

There are many flavors of baloney floating around the ad world these days. There's "digital" baloney, there's "conversation" and "engagement" baloney, but the biggest, most pervasive, and most dangerous form of baloney is still "branding" baloney.In a post called "Brand Tinkering" I said,...tinkering with the brand is way more fun than solving real business problems.Solving problems requires