ADWEEK Shatters World Baloney Record

With the Olympic Games in full swing, ADWEEK has won a TAC Gold Medal by breaking the indoor record for impenetrable, incomprehensible drivel (a demonstration sport) with a piece called Beyond Integration.In this article we learn..."If it's true that the medium is the message, then it follows that the media experience is the brand. "Uh, really? How does that follow? And, also -- just as an aside