Why Fallon Is Untrustworthy

The Wall Street Journal reports that Sony is pondering whether to give the global ad assignment for its Bravia brand of flat panel televisions to Fallon.Fallon has done a wonderful job of making Bravia a success with great advertising (see spot below.) So what's the problem?Well, Fallon may not be big enough to really fuck this thing up.You see, super-size knuckleheads really like to hang with