The Yellow And Brown Process

In observance of "Worldwide No Blogging Week" The Ad Contrarian is -- you guessed it -- not blogging this week. Instead we'll be posting some oldies. Here's one.Prospective advertising clients want to believe that there is a method to the madness.More and more, success in winning new business is not about what you do (the effectiveness of the advertising you have created), but about how you do it