Death Of Mass Marketing Postponed

In observance of "Worldwide No Blogging Week" The Ad Contrarian is -- you guessed it -- not blogging this week. Instead we'll be posting oldies. Here's one.December 28, 2004 NEW YORK (New York Times) -- Jim Nail, principal analyst at Forrester Research, said, “You’re seeing the end of the era of mass marketing.” October 30, 2007 NEW YORK (AdAge.com) -- ...ad time for the Super Bowl is