Why We Need To Kill Them All

On a number of occasions I've said we need to kill all account planners and start over. Here's why.Last week they had a big hoo-hah account planning conference in Miami (missed it -- had to wash my hair.)Ad Age ran a column about the high points. The conclusions from this conference are so mind-numbingly cliche-ridden that they are almost a parody of themselves.Here are a few choice excerpts