Why Copy Testing Is Bogus

"My friend shot a 158," Joe said. “That’s the worst round of golf I’ve ever heard of,” said Mike. “No it’s not. It’s a great round of golf,” said Joe. “You’re crazy,” Mike said. “How can you say that?” “He only has one arm.”I made up that little story to make a point. The point is about copy testing, and we'll get back to it in a minute.Copy testing is despised in the ad industry for a number