Kamis, 26 Maret 2009

Advertising And Evolution

Yesterday we started a 2-parter about the death of advertising. We talked about a dumb piece written by a Wharton professor.Today we're going to talk about a smart piece written by Bob Garfield of Ad Age. Bob doesn't actually come out and say that advertising is dead, but he does say, "the post-advertising age is under way." I'm not sure what that means, but he makes a much better case for a

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