Advertising Is Dead Again

This week there have been two major pieces about the death of advertising. One was very dumb, the other was very smart.The dumb one was by some professor at Wharton with credentials from Cornell and MIT.The smart one was by Bob Garfield of Ad Age. (Give me a wise-ass over a PhD any day.)Let's talk about the dumb one today and the smart one tomorrow.The dumb one is called Why Advertising Is