Ignore The Paperwork

I'm no David Ogilvy, but I've had a reasonably successful advertising career.One of my secrets is to ignore the paperwork. When I'm doing a creative project I never wait for the paper. When it comes, I used it for fact-checking, never for guidance.Often what happens in an agency is that you will meet with a client, you will talk about a project, and then someone will write up a brief and do the