The 2 Most Important Words In Advertising

I've never been to ad school or art school.I've never taken a course in copywriting or design.I've never read a text book about marketing or strategy or account planning or media.So I have no idea if what I'm about to say is commonly taught in classrooms and how-to advertising books, or if it's just some heresy I made up.Creativity is very important in advertising. Strategy is very important in