Traditional vs Digital Smackdown

The subject of today’s sermon is going to be the effectiveness of traditional advertising versus some types of non-traditional online advertising. Before we begin, however, a few caveats:1. Don’t be afraid of the graph. I know ad people see a graph and their brains start to hemorrhage. Just be cool, I’ll explain it.2. I am excluding “search” from this discussion. I don’t know what the hell search