Bob And The Beancast

Here at Ad Contrarian global headquarters, our first order of business is to call 'em as we see 'em.

Last week I got account planners all aflutter and atwitter when I said planning needed to die. Honestly, I didn't think it was so harsh. In a previous post I said it was the planners that needed to die, not the planning. But that was back when I was young and opinionated.

Naturally, lots of