The Age of the Complicator, Part 4

"There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules... They can give you fact after fact after fact. They are the scientists of advertising. But there’s one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."  Bill Bernbach, 1947
As advertising and marketing have become