If you no longer have use for your brain, and you would like to use your cranial cavity for, say, storing Pop Tarts, I would suggest you read "Why Brands Are Becoming Media."
I tried to read the whole thing but my little gray cells started to melt and ooze out my ears.
It is a horrifying example of the kind of social media double-talk that makes me want to go into the street and kill people.
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