The Age of the Complicator, Part 3

Today we continue with Part 3 of a 4-part series called "The Age of the Complicator."

One of the reasons advertising has become so complicated is that we have lost confidence in the creative process.

Nobody trusts creative directors any more. They used to lead, now they need to be led.

We used to trust that they understood business. We used to trust that they understood what motivated people.